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A Guide To Brand Asset Management

A Guide To Brand Asset Management

Brand asset management is an organizational practice that involves collecting and managing all assets of your business in one place. For example, logos are something used very often on different platforms and social media. You should be able to access them easily at all times.

DTC Marketing: Definition, Strategies, Examples

DTC Marketing: Definition, Strategies, Examples

Direct to consumer marketing is a growing marketing strategy that eliminates the middleman and allows manufacturers and suppliers to sell directly to the end consumer. Businesses that independently manufacture, market, sell, and ship their own products are increasing with each day, hence DTC marketing is changing the whole business world. 

Digital Asset Management (DAM): Definition, Benefits, Solutions

Digital Asset Management (DAM): Definition, Benefits, Solutions

Here is a fun fact: According to a study, using a DAM system can help marketers shorten time to market and increase high fives in your organization by 500%. Pretty interesting, right?

Metadata can also capture rights, licenses, and pricing for a digital asset.

6 Tools Every E-commerce Marketer Must Have (2021)

6 Tools Every E-commerce Marketer Must Have (2021)

Table of contentsSocial Media Management Tools: Hootsuite Top FeaturesProduct Information Management (PIM) tools: ApimioTop FeaturesEmail Marketing Tools: MailchimpTop FeaturesWebsite Analytic Tools: Google Analytics Top FeaturesInventory Management Tools: InFlow inventoryTop FeaturesSEO...

How Can You Create A Rich Product Content Strategy?

How Can You Create A Rich Product Content Strategy?

When selling online, the only way to bring your products to life is through product descriptions that tell a story and images that allow customers to visualize your products. Product content should be complete, accurate, and compelling to drive conversions. It’s essential to an effective omnichannel commerce strategy.

Product Content Management (PCM): Everything You Need to Know

Product Content Management (PCM): Everything You Need to Know

A Product Content Management system used for creating, managing, sharing, organizing, and categorizing any product-related data. The solution ensures a seamless flow of products from the start to the end of the product cycle.

A PCM ideally handles product attributes, categories, descriptions, images, and other marketing material, all things that help centralize product data and enable multi-channel selling.

Top 10 Inventory Management Software for Shopify Users (2021)

Top 10 Inventory Management Software for Shopify Users (2021)

An inventory management system (or inventory system) is the process through which companies track all their goods throughout their entire supply chain, from purchasing to production to end sales. It governs how you approach inventory management for your business.

Any business handling large amounts of stock will need an inventory management system. This allows you to accurately track your inventory.

Time-to-Market (TTM): What Is It & How Can You Improve It?

Time-to-Market (TTM): What Is It & How Can You Improve It?

Time-to-market (TTM) is a term used to describe the time it takes from the initial idea of the product to the final, finished product being put out in the market.

In a fast-paced economy where there is always someone doing something similar to what you’re doing, it’s important to gain a competitive advantage over them.

What are Product Variants & How Can They Benefit Your E-commerce Store?

What are Product Variants & How Can They Benefit Your E-commerce Store?

A product variant is a unique variant that is used to identify specific products. Some products share common attributes, but there are some attributes that differ; these are called variants. Each product variant has its own unique identifier, such as price, and every variant is based on the same product definition.

What is Shopify & How Does Shopify Work For Sellers? (2021)

What is Shopify & How Does Shopify Work For Sellers? (2021)

Shopify is a cloud-based e-commerce platform that giant brands and new entrepreneurs alike use to create online storefronts.

Shopify has a large customer base, and with time the platform has become extremely adaptable for different types of users. It takes minutes to set up a store and customize it to your liking.

How to Fix Shopping Cart Abandonment? (10 Important Tips)

How to Fix Shopping Cart Abandonment? (10 Important Tips)

Choosing the right platform for your Digital shopping cart abandonment is a big problem for online retailers. This happens when a user initiates a check out process on your online store but abandons the page before completing the purchase. So any product that was put in the cart but not purchased by the customer will be considered as “abandoned”. 

Dropshipping in 2021: the Do’s and Don’ts

Dropshipping in 2021: the Do’s and Don’ts

Dropshipping is an order fulfilment method that does not require a business or entrepreneur to hold inventory or keep products in stock at a warehouse. Instead, they can set up a store with all the products that they’re selling, and each time an order is placed, it will directly be shipped to the customer by the third-party supplier.

7 Steps to Creating Powerful Product Descriptions that Sell

7 Steps to Creating Powerful Product Descriptions that Sell

A product description is what describes the features and benefits of your products to potential customers. The aim with product descriptions is to provide the customer with enough information to make a well-informed decision. It should compel the user to buy the product immediately. The product description should be so convincing that the user thinks “I really need this in my life.”

Top 6 E-commerce Platforms to build a website in 2021

Top 6 E-commerce Platforms to build a website in 2021

Choosing the right platform for your store is a crucial decision which will have a lasting impact on your business. You have to consider the cost of each platform, and decide whether you want to opt for an open-source platform or a cloud-based solution. After thorough research, we have gathered the 6 best e-commerce platforms in the market that you can use to jump-start your online business.

PIM vs MDM: The Difference, And How They Complement Each Other

PIM vs MDM: The Difference, And How They Complement Each Other

Table of contentsWhat is Master Data Management (MDM)?What is PIM?How do PIM and MDM differ?Why should you use a PIM system over a MDM to optimize product data?Can PIM and MDM systems go hand in hand? What is Master Data Management (MDM)? Master Data Management or MDM can mean different things to...

PIM vs ERP: What’s The Difference? (Quick Overview)

PIM vs ERP: What’s The Difference? (Quick Overview)

An ERP contains different parts of data, including product, customer, logistics, and financial.

A PIM system on the other hand is designed solely to manage and store product information in a central location, and optimize it for sales and marketing purposes.

12 E-commerce Trends To Look Out For in 2021 (Checklist)

12 E-commerce Trends To Look Out For in 2021 (Checklist)

The e-commerce environment is constantly changing and evolving, with new technologies embracing the market. Companies are consistently battling each other to win a greater share of the pie.

Our biggest prediction for 2021 is that e-commerce will be taken over by M-commerce, with social media like Instagram and Facebook dominating online shopping.

7 reasons to leave Spreadsheets for a PIM

7 reasons to leave Spreadsheets for a PIM

Spreadsheets are a no-go for you when it comes to managing your e-commerce stores and product information for various reasons.

I’m here to highlight the various issues that arise with the use of Excel spreadsheets, and why it’s time you move to more efficient solutions; namely: PIM.

E-commerce Product Images: Best Formats

E-commerce Product Images: Best Formats

When it comes to e-commerce, visuals are a driving factor in the consumer’s buying decisions. If you get them right, you’ll be rewarded with a new sale, get it wrong and you’ll lose a potential sale and customer. Product images are the first things users notice, even before they read the product’s description. It’s crucial to put out pictures that don’t compromise the quality and load time of your e-commerce website.

Key Indicators your Organization needs a PIM

Key Indicators your Organization needs a PIM

 
Rich product data lies at the core of a successful e-commerce business, if you’re not able to deliver the right information to your consumers, you’re losing their interest and trust in your brand. 

See what your organization can do with a PIM to ensure that.

Product Data: Definition and Importance in Online Selling

Product Data: Definition and Importance in Online Selling

Table of contentsWhy Product Data Management is Vital Product Information Management (PIM) system: The solution to your Product Data concerns Make Data collection Easier and more Timely Version, Control, and Depreciate Data Ensure Data Quality, Completeness, and...

Drive more E-commerce Sales this Black Friday & Cyber Monday (2020)

Drive more E-commerce Sales this Black Friday & Cyber Monday (2020)

With COVID still on the rise, Black Friday this year is going to be crazy for online shopping. Most physical stores and malls are still hesitant (or prohibited) to open, and over the past few months, more people have been shopping online than ever. The trend will continue well into the holiday season, with online stores being the only option for many.

The Best Online Marketplaces to Sell Your Products 2021 (Guide)

The Best Online Marketplaces to Sell Your Products 2021 (Guide)

Table of contentsWhat are Online Marketplaces?Online Marketplaces for RetailersOnline Marketplaces for SellersOnline Marketplaces for ShoppersWhich Online Marketplace is Right For You?Amazon:Etsy:AliExpress:Walmart:eBay:What e-commerce business model should you adopt?1. Directly Selling to...

Your Product Data will Determine your Online Success

Your Product Data will Determine your Online Success

Table of contentsProduct Data — Draws a Detailed Picture of your ProductPurchase Decisions — Driven by Rich Engaging ExperiencesPurchase Journeys — More Circular than LinearMaintaining High-Quality Product Data is ChallengingSingle Source of Truth — Product Information ManagementAlso...

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Download Product Import Template

Fill the form to download your free Product template. With these tamplates you can import products in bulk to any of the five Ecommerce stores: Amazon, Shopify, Squarespace, Magento and Bigcommerce.

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