Your Product Data will Determine your Online Success

Shopify is a cloud-based e-commerce platform that giant brands and new entrepreneurs alike use to create online storefronts.

Shopify has a large customer base, and with time the platform has become extremely adaptable for different types of users. It takes minutes to set up a store and customize it to your liking.

Choosing the right platform for your Digital shopping cart abandonment is a big problem for online retailers. This happens when a user initiates a check out process on your online store but abandons the page before completing the purchase. So any product that was put in the cart but not purchased by the customer will be considered as “abandoned”. 

Dropshipping is an order fulfilment method that does not require a business or entrepreneur to hold inventory or keep products in stock at a warehouse. Instead, they can set up a store with all the products that they’re selling, and each time an order is placed, it will directly be shipped to the customer by the third-party supplier.

Techniques to improve size, resolutions, background, camera angle and SEO for images to boost clicks and effectively increase sales

A product description is what describes the features and benefits of your products to potential customers. The aim with product descriptions is to provide the customer with enough information to make a well-informed decision. It should compel the user to buy the product immediately. The product description should be so convincing that the user thinks “I really need this in my life.”

Choosing the right platform for your store is a crucial decision which will have a lasting impact on your business. You have to consider the cost of each platform, and decide whether you want to opt for an open-source platform or a cloud-based solution. After thorough research, we have gathered the 6 best e-commerce platforms in the market that you can use to jump-start your online business.

What is Master Data Management (MDM)? Master Data Management or MDM can mean different things to each organization, depending on how they're used in a database. An MDM typically refers to a framework of technologies that help to manage all information within a company. This information can include...

An ERP contains different parts of data, including product, customer, logistics, and financial.

A PIM system on the other hand is designed solely to manage and store product information in a central location, and optimize it for sales and marketing purposes.

The e-commerce environment is constantly changing and evolving, with new technologies embracing the market. Companies are consistently battling each other to win a greater share of the pie.

Our biggest prediction for 2021 is that e-commerce will be taken over by M-commerce, with social media like Instagram and Facebook dominating online shopping.

Spreadsheets are a no-go for you when it comes to managing your e-commerce stores and product information for various reasons.

I’m here to highlight the various issues that arise with the use of Excel spreadsheets, and why it’s time you move to more efficient solutions; namely: PIM.

When it comes to e-commerce, visuals are a driving factor in the consumer’s buying decisions. If you get them right, you’ll be rewarded with a new sale, get it wrong and you’ll lose a potential sale and customer. Product images are the first things users notice, even before they read the product’s description. It’s crucial to put out pictures that don’t compromise the quality and load time of your e-commerce website.