Selling online doesn’t have to be as pain-staking as they make it out to be. With the right e-commerce platform, you can give your customers an online store that is easily navigable, offers enough payment gateways, has a smooth-running order and content management system, and a sleek web-design to...
What is Master Data Manegement (MDM)? Master Data Management or MDM can mean different things to each organization, depending on how they're used in a database. An MDM typically refers to a framework of technologies that help to manage all information within a company. This information can...
An ERP contains different parts of data, including product, customer, logistics, and financial.
A PIM system on the other hand is designed solely to manage and store product information in a central location, and optimize it for sales and marketing purposes.
The e-commerce environment is constantly changing and evolving, with new technologies embracing the market. Companies are consistently battling each other to win a greater share of the pie.
Our biggest prediction for 2021 is that e-commerce will be taken over by M-commerce, with social media like Instagram and Facebook dominating online shopping.
Spreadsheets are a no-go for you when it comes to managing your e-commerce stores and product information for various reasons.
I’m here to highlight the various issues that arise with the use of Excel spreadsheets, and why it’s time you move to more efficient solutions; namely: PIM.
When it comes to e-commerce, visuals are a driving factor in the consumer’s buying decisions. If you get them right, you’ll be rewarded with a new sale, get it wrong and you’ll lose a potential sale and customer. Product images are the first things users notice, even before they read the product’s description. It’s crucial to put out pictures that don’t compromise the quality and load time of your e-commerce website.
Curious how can you draw attention to your e-commerce shop and make your products unique?
In this blog, we’ll give you some tips to improve your visibility and achieve higher product recognition in the market.
Rich product data lies at the core of a successful e-commerce business, if you’re not able to deliver the right information to your consumers, you’re losing their interest and trust in your brand.
See what your organization can do with a PIM to ensure that.
E-commerce has been growing at an exponential rate, and while a lot of businesses are entering the market, not all of them make it in the competitive environment and eventually have to exit. We know great Customer Service and Product Quality are essential to survival in the world of...
With COVID still on the rise, Black Friday this year is going to be crazy for online shopping. Most physical stores and malls are still hesitant (or prohibited) to open, and over the past few months, more people have been shopping online than ever. The trend will continue well into the holiday season, with online stores being the only option for many.
Online marketplaces have become increasingly popular over the past few years. Shoppers are flocking to these platforms in huge numbers, for the convenience of shopping in one place. Competition on these marketplaces is fierce, there are a number of sellers on the platform competing for the lowest...
While tactical marketing plays a huge role in creating appeal, what actually educates and leads to purchase is merchandised content. Especially online when shoppers can’t interact with a product physically, the more rich and detail-oriented your product data, the higher the chances of a shopper...