You should ensure that your pitch is as neat and compelling as possible if you sell hundreds or even thousands of products and want to send them to different sales channels or potential partners for much consideration.

When you are selling only one product, it may have various features, and the colors, sizes, and quality levels may also vary. But you must create line sheets for more products to manage your product data easily.

You would only send out information about a product that is easy to understand or use. To put it another way, the people who get this information should find it friendly, appealing, and accurate. In addition to being accurate, the digital assets and product information must be consistent across channels.

This may not be possible with an automated software solution like a PIM & DAM system, depending on how many SKUs and channels you use.

In this blog, we will clarify what line sheets are and how you can use the PIM system to create product line sheets efficiently and make your product presentation outstanding. 

Want to know more in detail about product line sheets? Such as; What to add to them? What are their pros and cons? How to make them efficient? Head on to our blog about Product Line Sheets Creation.

What is a line sheet?

It is a document used in retail industries to showcase a brand’s collection of products. It usually includes information such as product-related photos, prices, colors, sizes, and descriptions. 1

These sheets communicate product information to potential buyers, such as retailers or wholesalers, and are often used during sales meetings and trade shows to help secure orders.

Manufacturers and suppliers also use them to communicate product information to their customers.

Here is an example of a product line sheet for a clothing brand:

Product NameSKUDescriptionPriceSizeColor
T-ShirtTS-001100% cotton tee$20S, M, L, XLWhite, Black
HoodieH-001Cotton hoodie$25S, M, L, XLGrey, Black
JeansJ-001Straight leg$6028, 30, 32, 34Blue

Brand Information:

Brand Name: XYZ Clothing Co.


Email: [email protected]

Ordering Information:

Minimum Order Quantity: 12 pieces per style

Lead Time: 4 weeks

Payment Terms: 50% deposit with order, balance due upon shipment.

This is just an example; they can vary depending on the brand and products offered.

How PIM Simplifies Line Sheet Generation

Creating a line sheet can be time-consuming and tedious, especially when managing many products. This is where a Product Information Management (PIM) system comes in to simplify the process.

Not sure how to save time and eliminate errors while creating line sheets?

Schedule a demo now with our Apimio team and see how our Apimio PIM can transform your line sheet creation process.

Here, we have listed the top ways PIM can help simplify your line sheet generation.

  1. Centralized data hub
  2. Authentication and accuracy
  3. Intuitive interface
  4. Up-to-the-minute updates
  5. Multimedia management
  6. Varied design templates

1. Centralized Data Hub

PIM systems provide a centralized product information database, ensuring that all stakeholders have access to the most up-to-date and accurate information.

This indicates that all of the data (product name, price, SKU, etc.) required to create a line sheet are present and can be found in a single location. 

The most significant benefit of having a centralized data hub is that your sheets will be created from a single, consistent set of information, including images, specifications, and pricing.

This eliminates the need for multiple Google Sheets or Excel spreadsheets and ensures that everyone in your company has access to the most recent data.

This improves efficiency, accuracy, and customer satisfaction. Additionally, PIM helps streamline and automate the product data management process, making it easier for teams to manage large amounts of product information.

2. Authentication & Accuracy

PIM software centralizes all product information in one location, ensuring accuracy and consistency across all channels and sales materials.

With PIM, you can easily update product information and automatically reflect those changes across all sales channels, such as your e-commerce website, line sheets, product catalogs, and more. 

PIM software, for instance, will automatically update all pertinent information in your sheets if you are an e-commerce retailer and make a small change to the products you wish to share with your sales channels. There is no need to be concerned about inconsistent or out-of-date data.

This ensures that customers always have access to the most up-to-date and accurate information, reducing confusion and improving the overall customer experience.

Additionally, PIM helps automate the process of updating product information, reducing the risk of human error and saving time and resources.

3. Intuitive Interface

A well-designed Product Information Management (PIM) software plays a vital role in streamlining the process of creating line sheets, which are essential documents used in the retail industry to showcase a collection of products to potential buyers. 

One of the key features of good PIM software is its user-friendly interface. The interface should be easy to navigate, and it should also allow for customization of product categorization.

This is crucial, as it allows users to organize their products in a way that makes sense for their specific business needs.

With PIM software that has an intuitive interface, even team members who may need to become more familiar with generating line sheets can quickly create them when they arise without needing expert help.

As long as they have access to the template in InDesign and InDesign is connected to the PIM, it is no longer a must that one be a skilled designer to create attractive line sheets. 

Speed up your line sheet creation process

Join us and get your line sheets in front of customers faster with our intuitive Apimio PIM

4. Up-to-the-minute updates

The use of Product Information Management (PIM) software can significantly simplify the process of updating line sheets. One of the key advantages of using PIM software is the ability to make real-time updates to your sheets.

This means that if you have a new product that you want to add to your sheet or if you need to make changes to an existing product, you can do so easily and quickly within the PIM software. The changes will be reflected immediately, ensuring that your line sheets are always up-to-date and accurate.

Additionally, real-time updates in PIM software ensure that all the team members have access to the same up-to-date information, which improves collaboration and communication.

This eliminates the need for team members to rely on outdated information or spend time manually updating information, which can lead to errors and inconsistencies.

5. Multimedia Management

Product Information Management (PIM) is crucial for managing and organizing rich media such as images and videos. These media types are essential for effectively showcasing and promoting products, as they can quickly and effectively convey the essence of a product to potential customers. 

PIM also enables easy management of large volumes of rich media included in line sheets. As the number of images and videos associated with a product increases, managing and organizing them effectively can become more work.

Furthermore, PIM can also help to streamline the process of creating and updating rich media.

By providing a central location to store and manage media, PIM can help ensure that all images and videos are accurate and up-to-date, which is especially important regarding product updates or changes.

6. Varied Design Templates

PIM solutions provide a variety of sheet templates that can be easily customized to align with your company’s branding. This makes it simple to produce line sheets that look like professionals consistently. 2

The PIM system already has the templates, so all that’s needed is a little tweaking to make them match your brand.

Because the process is completely automated, you can quickly select the products, select a template, fill it with relevant information already present in PIM, export it, and send it to the desired recipient after the templates have been set up.

Rather than paying graphic designers to create line sheets, this could save significant money. You can generate as many of them as you want with PIM software at no additional cost.

Steps to generate Line sheets with PIM

Here, we have listed the steps that you can follow to generate line sheets with Pim easily

  • Collect and organize product information in a PIM
  • Create a line sheet template
  • Setup your line sheets
  • Customize your line sheets
  • Export your line sheets
  • Share and distribute your line sheets

Step 1: Collect and Organize Product Information in a PIM

Gather all necessary information about your products, including product images, descriptions, pricing, and availability. Then input this information into a PIM system, which will serve as a central repository for all your product data.

Organize the information to make it easy to find and retrieve as needed. Make sure that all data is accurate and up-to-date. 3

Step 2: Create a Line Sheet Template

When customizing templates in a PIM, it is important to consider your business’s specific needs and target audience. The first step is to assess the information that needs to be included in the line sheets. This will vary depending on your products and the details you want to communicate to your customers.

Consider making some changes to the layout to improve clarity and make it more user-friendly. This could include adjusting font sizes, spacing between elements, and using images or graphics to break up the text.

Finally, think about how you want to brand your line sheets. Your company’s logo and contact information should be prominently featured as any other branding elements, such as a tagline or specific colors. 4

Customizing may sometimes take more time. If you’re in a hurry, you may want to stick with the default templates and make just a few necessary adjustments.

However, if you have a little extra time, it’s worth the effort to personalize them to make them truly unique to your business.

Step 3: Setup your line sheets

You must first create a new product and select “Line Sheet” as the type before you can set up sheets in a PIM system.

After that, please include the product’s name, description, images, and price information. You can import a batch of images or add them one at a time; ensure the images are formatted correctly. 

The next step is to develop product variants that come in various sizes and colors. It is also possible to include additional pertinent information like measurements, weight, and fashion. 

A line sheet for each product will be generated automatically once the product is set up. This line sheet can be printed, exported as a PDF, and sent via email or posted online.

Open a product and modify the name, description, SKU, price, quantity, and status fields. Keep in mind to save any product modifications.

Step 4: Customize your line sheets

Customizing your line sheets can make your product information look and feel better and make it easier for customers to use. Products can be arranged in any order you choose, columns can be added or removed, and images can be used to highlight your products.

Consider the format that works best for your customers when customizing your sheets, and use clear and easy-to-read headings. Select a good color scheme, use images, and break up the text to make it easier to read.

When using a PIM system, you can easily tailor your line sheets to your preferences, ensuring that your data is easy to find and understand.

Here are a few additional tips for customizing your line sheets:

  • Use a consistent design throughout the line sheet to create a professional and cohesive look.
  • Use white space effectively to separate different sections and make the layout more visually appealing.

Step 5: Export your Line Sheets

Open the “Line Sheet” tab in your software or program and click the “Export” button. You will then be prompted to choose the desired format, such as PDF, Excel, or Word. Select the format that best suits your needs.

After selecting the products you want to include in the line sheet, choose a location on your computer to save the exported file.

Finally, click “Save” and wait for the export process to complete. Once it’s finished, you’ll have a copy of your line sheet saved in the format with the products that you selected.

You can now email this line sheet to someone or save it on your computer for future reference.

Step 6: Share and distribute your line sheets

It is the final step in the process of generating product sheets with a PIM. This step involves making them available to the appropriate parties, such as internal team members or external customers.

Distributing it to internal team members allows them to review the line sheet and make any necessary changes before distributing it to customers.

Distributing the line sheet to customers may involve sending them via email or making it available for download on a website or other digital platform. This allows customers to view the line sheet and place orders for the products they are interested in.

The way you distribute your line sheet will depend on your business and the customers you are targeting, so you may need to get creative and experiment with different methods to find what works best for you.


Line sheets are an effective marketing tool that can assist customers in comprehending your products and making educated decisions. To ensure that the most recent changes to your business are reflected, think about carrying out a complete overhaul every few months.

Want to choose the accurate PIM system to make your product line sheets the best? Well, we are here to help you with this; our Apimio PIM helps businesses streamline their product information management process, making it easy to update their sheets and other marketing materials while providing customers with accurate and detailed product information and helping to increase sales and customer satisfaction. 

What to do next?

Frequently Asked Questions

1. What kind of information should be included in a line sheet?

A line sheet should include information such as product images, descriptions, pricing, available colors and sizes, and any other relevant details that would help potential buyers make a decision.

2. How can I share my line sheets with potential buyers?

A PIM system can help you easily share your line sheets with potential buyers via email or even by creating a digital catalog that they can access online.

3. What is a line sheet?

A line sheet is a document that contains information about a product or product line, including images, descriptions, pricing, and other relevant details.


  1. Line Sheets:[]
  2. Design Templates:[]
  3. Line Sheet Creation:[]
  4. Templates:[]

Recent Articles

Share This