What is PIM?

PIM is a central hub for all your product data. It lets you collect, organize, and distribute your product data to multiple selling channels. You can create enriched product catalogs that sell.

With a PIM, companies can improve the quality, accuracy, and completeness of their product data, while simultaneously increasing the time-to-market for all products.

With the right PIM solution, marketers can achieve high-quality, accurate, and complete product data that helps build simple yet top-tier product catalogs. As a result, companies using a PIM solution can access bigger markets, put out products faster than competitors, and create enriched product experiences that drive higher sales and increase conversion rates. 

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According to a study by Ventana, over 80% of B2B companies are not confident in their product data.

Who uses a PIM?

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IT Manager

Who want systems that are easier to run, maintain, and configure. Need to meet compliance needs, and make collaboration easier.

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Marketing Manager

Who want to ensure products are meeting the right customers, and want to conceptualize and execute multi-channel campaigns.

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Sales Manager

Who wants to present products to prospective clients, and resolve issues to the customer’s satisfaction, and maintain the company’s reputation.

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eCommerce Manager

Who has to maintain knowledge on all products of the website, and understands the vitality of product data in driving sales online.

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Retailers and Third-party Sellers

As your product portfolio spreads across your website, catalogs, Shopify, Amazon, Walmart, eBay, and more, chances of data inconsistencies increase. This can tarnish your brand image, increase returns, refunds, and customer dissatisfaction.

A PIM system gives you a single point of control and visibility to publish product data across all of your e-commerce channels. With product data coming straight from the source: the supplier, your customers will be met with consistent and accurate product data ensuring trust and a positive experience. Aggregate product feeds from different suppliers, manage them all in one place, and automatically put it out on multiple platforms.

Brands & Manufacturers

Are you a manufacturer struggling to share complete and consistent product information with multiple retailers and channel partners? Apimio lets you invite all your retailers to your dashboard so you can share your product data with one click. You can assign different tasks to your team to enable real-time collaboration.

If you’ve started experiencing increased product returns or customer complaints, your product data might be the reason. With Apimio, ensure you’re putting out detailed product descriptions and images so customers know exactly what they’re buying.

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Distributors and Mega-purchasers

Distributors are mostly middle-men in the supply chain, receiving increasing volumes of information from multiple sources. Staying up-to-date with all product data from these sources and ensuring delivery of high-quality, consistent information of products is one of the distributors’ biggest challenges. They must deliver content in different formats according to the requirements of the other party or they risk losing customer trust and relationships. 

PIM solutions like Apimio allow distributors to stay one step ahead of their competition by automating their product information management and giving customers the ideal product data they need to make informed buying decisions. Distributors benefit by putting out information faster to multiple selling channels.

What kind of data does a PIM hold?

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Technical Data

Product specifications such as measurements, material, ingredients…

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Basic Data

Product name, title…

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Digital Assets

Images, PDFs, videos, mood boards…

Why use a PIM?

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Collect and Organize Product Data

Make superior product catalogs that can be shared across websites, e-commerce platforms, online marketplaces, and more.

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Get to market faster than your competitors

Reduce the time-to-market for all your products. Get your products to a larger market, and reach your audience before your competitors.

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Syndicate Product Data across Multiple Channels

Have retailers and channel partners integrate your product data across their selling channels. Import and publish product data to storefronts.

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Share your Product Data

Share your product data with channel partners and retailers. Keep them synced with the latest product information.

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CSV file exports

Allow channel partners to export product data in the form of CSV files, modeled according to their internal file structures.

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Complex Product Types

Maintain and publish complex product types. Edit and export items from a single category in bulk, and populate the product variants on your catalogs.

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Where does a PIM fit in an organization?

A PIM consolidates product information from multiple sources, including all types of databases, software such as ERP or e-commerce, and files such as spreadsheets. When your products have made it through production, and are now ready to be marketed and distributed to multiple selling channels, a PIM system comes in, making it possible to optimize the last stage of your product release.

PIM organizes products by SKU as the major identifier. As a result, the information management system reduces the time needed to get products onto different e-commerce platforms such as Shopify.

PIM systems are vital to optimizing your e-commerce potential as they improve omnichannel selling through product syndication, and create richer customer experiences by providing complete and accurate product data. It creates relations between products for optimal marketing and content distribution and allows for real-time collaboration between departments.

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PIM vs Other tools

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PIM vs Excel

88% of spreadsheets reportedly have errors in them. PIM solutions allow you to keep track of all product-related information. They notify users of any missing product attributes or duplicate entries to ensure consistency of product data between all sales channels and platforms. 

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PIM vs ERP

ERP systems store product information in a single hierarchy and don’t recognise product attributes and variants. Each variant or attribute will have to be updated manually. A PIM system is designed to store different product attributes and variants, and ensure data is optimal for public-fronts.

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PIM vs MDM

Implementing MDM is complex and can take up a lot of resources as it has to gather information from various sources. A PIM solution is simpler to set up, as it focuses solely on getting product data in one place and enriching it for marketing and distribution purposes. 

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