What is Product Information Management (PIM) software?

A PIM software or a PIM solution is a centralized platform that allows retailers and vendors to collect, manage, enrich, and distribute their product data to multiple eCommerce and sales channels.

What are you looking for?

Product Information Management Process

Product Information management (PIM) refers to the process of organizing, validating, syndicating and distribution of product data including media content, marketing material, product descriptions, titles, and brand assets in a centralized location that you need to market and sell.

What does a PIM software do?

PIM software empowers retailers and manufacturers to counter complex challenges in managing and maintaining product content quality.

It helps you create rich catalogs optimized for omnichannel selling

Why use a PIM system?

With PIM systems, companies can improve the quality, accuracy, and completeness of their product data, while simultaneously increasing the time-to-market for all products.

PIM software

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Learn how Product Information Management (PIM) software can help you save time and increase sales and overall team efficiency.

Key Features of a PIM

collect data for pim solution

Collect and organize product content

Make superior catalogs that can be shared across websites, e-commerce platforms, online marketplaces, and more.

early to market solution

Get to market faster than your competitors

Reduce the time-to-market for all your products, and get them to a larger market. Reach your audience before your competitors.

pim product data syndication

Syndicate data across multiple channels

Have retailers and channel partners integrate and sync your product data across their selling channels. Import and publish information to storefronts.

product data management

Faster and efficient sharing

Share your product data with channel partners and retailers. Keep them updated with the latest product information.

product sheets

CSV file exports

Allow channel partners to export product data in the form of CSV files, modeled according to their internal file structures.

product attributes

Complex product types

Maintain and publish complex product types. Edit and export items from a single category in bulk, and populate the product variants and attributes on your catalogs.

Who uses a PIM tool?


IT Manager

Who wants the best managament software that is easier to run, maintain, and configure. Need to meet compliance needs, and make collaboration easier.


Marketing Manager

Who wants to ensure products are reaching the right customers, and want to conceptualize and execute multi-channel campaigns within the best budget. 


Sales Manager

Who wants to present products to prospective clients in the best light, and resolve issues to the customer’s satisfaction, and maintain the company’s reputation.


eCommerce Manager

Who has to maintain knowledge on all products of the website, and understands the vitality of product data in driving sales online.

Who benefits from a PIM tool?


Retailers and Third-party Sellers

As your product portfolio spreads across your website, catalogs, Shopify, Amazon, Walmart, eBay, and more, chances of data inconsistencies increase. This can tarnish your brand image, increase returns, refunds, and customer dissatisfaction.

A Product Information Management tool gives you a single point of control and visibility to publish data across all of your e-commerce channels. With content coming straight from the source: the supplier, your customers will be met with consistent and accurate details of your product listings ensuring trust and a positive experience. Aggregate product feeds from different suppliers, manage them all in one place, and automatically put it out on multiple platforms.

Brands & Manufacturers

Are you a manufacturer struggling to share complete and consistent product information with multiple retailers and channel partners? A tool like Apimio lets you invite all your retailers to your dashboard so you can share your product data in one click. You can create unique user permissions and assign different tasks to your team members to enable real-time collaboration.

If you’ve started experiencing increased product returns or customer complaints, your e-commerce product data might be the reason. With Apimio, ensure you’re putting out detailed product descriptions and high-quality images so customers know exactly what they’re buying.


Distributors and Mega-purchasers

Distributors are mostly middlemen in the supply chain, receiving monumental volumes of information from multiple sources. Staying up-to-date with all product data from these sources and ensuring delivery of high-quality, consistent information of products is one of the distributors’ biggest challenges. They must deliver content in different formats according to the requirements of the other party or they risk losing customer trust and relationships. 

Apimio allows distributors to stay one step ahead of their competition by automating their content management workflows and giving customers the ideal product data they need to make informed buying decisions. Distributors benefit by putting out information faster to multiple selling channels.

Integrate PIM software with your business


Step 1

Create an Account on Apimio. Fill in the onboarding information and set up your dashboard in 15 minutes.


Step 2

Import all product data to the dashboard by inviting suppliers directly, through a CSV, or by connecting your Shopify store.


Step 3

Connect your live Shopify with Apimio or any other store and keep data updated at all times through an import function that works both ways.


Step 4

Put automation in places for functions like data manipulations for individual CSVs, bulk product import or publishing, and let Apimio do most of the work for you!

PIM software related FAQs

What is a PIM?

A PIM software is a cloud-based central platform that allows retailers and vendors to manage, enhance, and distribute their product data to multiple online selling channels.

What information does a PIM manage?

Different types of data are stored in a PIM systems:

  • Technical Data: product specifications such as measurements, ingredients, material, etc. 
  • Usage Data: guides on using the product, how-to, descriptions, and more. 
  • Emotional Data: this includes product descriptions and stories. 
  • Media Files: digital media associated with each product such as images, videos, marketing material.

What are the benefits of a PIM?

A PIM allows for efficiency, accuracy, and consistency across your product. You can easily share data with channel partners and create custom permissions to maintain the security and privacy of data.

When does a company need a PIM?

The number one sign that a business needs a PIM is that information is spread among several different repositories throughout an organization. That usually creates other signs like inaccurate or contradictory information, multiple repositories for the same information, and mistakes that cause delays or sometimes go all the way to the customer.

What types of companies need a PIM?

A PIM solution serves wholesalers, retailers, distributors, manufacturers, and brands alike. Any company in the product supply chain dealing with large amounts of data can benefit from a PIM.

What can you do with a PIM?

With a PIM system, you can distribute updated product information to all your sales channels in one click. You can create a central repository with all your product descriptions, images, meta tags, and marketing material.

What are some other names for a PIM?

Product Lifecycle Management, Product Content Management, Product Data Management.

What is the best PIM for your company?

Apimio is the number one PIM system for your company, It offers tools to make every part of your product journey more efficient, getting started with optimized product data on your online stores has never been faster and easier.

Unsure if Apimio can help your business or not?

Save time by booking a 30 Minute Demo call with one of our experts and decide whether Apimio could be a great addition to your business.

Download Product Import Template

Fill the form to download your free Product template. With these templates, you can import products in bulk to any of the five Ecommerce stores: Amazon, Shopify, Squarespace, Magento, and Bigcommerce.

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Download the PIM guide

Fill the form to download your Complete PIM guide.

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