What is a PIM software?
A PIM software or a PIM solution is a centralized platform that allows retailers and vendors to collect, manage, enrich, and distribute their product data to multiple eCommerce and sales channels.
PIM helps ecommerce companies create exceptional ecommerce experiences for customers through enriched product information
How does a PIM work?
A PIM software or a PIM solution is a centralized platform that allows retailers and vendors to collect, manage, enrich, and distribute their product data to multiple eCommerce and sales channels.
Data Collection
Collection of all data from multiple sources, Importing from multiple platforms, and Onboarding all catalogs for better connectivity.
Information Management
Better Measurement of product information through classification of all product data into distinct categorizes.
Catalog Enrichment
Leverage the power of optimization through product information enrichment and data localization.
Data Distribution
Automatic syndication of product information to different selection of multiple channels and marketplaces.
Additional resources on PIM Features
What Information Does a PIM manage?
There’s a whole world behind every media type as mentioned above. And the more important online advertising and e-commerce become, the more these worlds expand into differentiated universes.
Technical Data
Product specifications such as measurements, ingredients, material, etc.
Usage Data
Guides on using the product, how-to, descriptions, and more.
Emotional Data
This includes product descriptions and stories.
Media Files
Digital media associated with each product such as images, videos, and marketing material.
Who benefits from a PIM software?
Any business that deals with manufacturing, retailing, and distribution of Products online need a PIM solution to manage these processes more efficiently! PIM allows you to increase productivity and increase sales!
PIM for Retailers, Ecommerce Managers & Owners
As your product portfolio spreads across your website, catalogs, Shopify, Amazon, Walmart, eBay, and more, chances of data inconsistencies increase. This can tarnish your brand image, increase returns, refunds, and customer dissatisfaction.
A Product Information Management tool gives you a single point of control and visibility to publish data across all of your e-commerce channels. With content coming straight from the source: the supplier, your customers will be met with consistent and accurate details of your product listings ensuring trust and a positive experience. Aggregate product feeds from different suppliers, manage them all in one place, and automatically put it out on multiple platforms.
PIM for Manufacturers, Vendors & Distributors
Are you a manufacturer struggling to share complete and consistent product information with multiple retailers and channel partners? A tool like Apimio lets you invite all your retailers to your dashboard so you can share your product data in one click. You can create unique user permissions and assign different tasks to your team members to enable real-time collaboration.
If you’ve started experiencing increased product returns or customer complaints, your e-commerce product data might be the reason. With Apimio, ensure you’re putting out detailed product descriptions and high-quality images so customers know exactly what they’re buying.
Who uses a PIM tool?
Any business that deals with manufacturing, retailing, and distribution of Products online need a PIM solution to manage these processes more efficiently! PIM allows you to increase productivity and increase sales!
IT Manager
Who wants the best managament software that is easier to run, maintain, and configure. Need to meet compliance needs, and make collaboration easier.
Marketing Manager
Who wants to ensure products are reaching the right customers, and want to conceptualize and execute multi-channel campaigns within the best budget.
Sales Manager
Who wants to present products to prospective clients in the best light, and resolve issues to the customer’s satisfaction, and maintain the company’s reputation.
eCommerce Manager
Who has to maintain knowledge on all products of the website, and understands the vitality of product data in driving sales online.
Additional resources on PIM Features
PIM’s Comparison with similar systems
PIM vs MDM
MDM is focused on the enterprise data whereas PIM focuses more towards the product data.
ERP vs PIM
An ERP system works as centralized storage and management of a company, receiving information from all departments.
DAM vs PIM
Most importantly, DAM allows you to boost campaign productivity while maintaining brand integrity.
Helpful Resources & Insightful Blogs
Product Catalogs: How to create & manage them
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How Product Sheets help drive more revenue
Maximize your sales with product sheets! Learn how they can drive revenue & boost your business. Don’t miss out on this must-read blog!
“With Apimio’s centralized platform and real-time analytics, we’ve improved accuracy and productivity.
No more scattered and inconsistent data, throughout the whole process.”
~ CEO and FOUNDER DOM COMMERCE
Save time by booking a 30 Minute Demo call with one of our experts and decide whether Apimio could be a great addition to your business.
PIM software related FAQs
What is a PIM?
A PIM software is a cloud-based central platform that allows retailers and vendors to manage, enhance, and distribute their product data to multiple online selling channels.
What information does a PIM manage?
Different types of data are stored in a PIM systems:
- Technical Data: product specifications such as measurements, ingredients, material, etc.
- Usage Data: guides on using the product, how-to, descriptions, and more.
- Emotional Data: this includes product descriptions and stories.
- Media Files: digital media associated with each product such as images, videos, marketing material.
What are the benefits of a PIM?
A PIM allows for efficiency, accuracy, and consistency across your product. You can easily share data with channel partners and create custom permissions to maintain the security and privacy of data.
When does a company need a PIM?
The number one sign that a business needs a PIM is that information is spread among several different repositories throughout an organization. That usually creates other signs like inaccurate or contradictory information, multiple repositories for the same information, and mistakes that cause delays or sometimes go all the way to the customer.
What types of companies need a PIM?
A PIM solution serves wholesalers, retailers, distributors, manufacturers, and brands alike. Any company in the product supply chain dealing with large amounts of data can benefit from a PIM.
What can you do with a PIM?
With a PIM system, you can distribute updated product information to all your sales channels in one click. You can create a central repository with all your product descriptions, images, meta tags, and marketing material.
What are some other names for a PIM?
Product Lifecycle Management, Product Content Management, Product Data Management.
What is the best PIM for your company?
Apimio is the number one PIM system for your company, It offers tools to make every part of your product journey more efficient, getting started with optimized product data on your online stores has never been faster and easier.