Try for Free

Book a Demo

Glossary » Application Programming Interface (API)

Application Programming Interface (API)

What is an API?

API, also known as Application Programming Interface, is an application that connects two or more applications with one another.

An excellent example of API is connecting multiple systems so that the data flows freely through them without manual entry.

For example, Product information management (PIM) systems use connectors to share information with other applications. These connectors share data using APIs. Using connectors users can easily transfer data to your live store from your PIM system.

Types of API

There are three main types of API which include:

  1. Partner API is controlled by a third party and therefore has restricted access. It is usually used for providing access to a paid service.
  1. External API is usually controlled by developers and has minimal restrictions. An example of this can be Food Hygiene API which any restaurant or developer can access.
  1. Internal API These are usually hidden from external users. It allows different members of businesses to use each other’s tools, data, and programs. It has the advantage of the security and access control. 

Uses of API

API is used in many day-to-day activities, such as:

  1. Traveling with a travel book
  2. Weather Forecast 
  3. Sign In
  4. Twitter bots
  5. E-commerce
  6. Google maps
  7. Paying with Pay Pal

Frequently Asked Questions


What are the Basics of API?

API, also known as Application Programming Interface, is an application that connects two or more applications with one another. Each time you use an app like Facebook, send an instant message or check the weather on your phone, you’re using an API.

How to use API?

You need to follow the following steps in order to use an API:
1. Select the API you want to add to your business
2. Have the API Key
3. Review API documentation 
4. API integration and sync

Related Terms

Product List Page [PLP]

What is PLP? PLP, also known as a Product List Page, is an important component of an ecommerce store that presents a variety of products within a specific category in response to a user's search query.  Its primary purpose is to guide visitors towards the...

New Retail [NR]

What is New Retail? New Retail, also known as NR, is a concept that combines online and offline shopping experiences by utilizing technology to create a smooth and integrated retail journey. Origin of New Retail  New Retail goes beyond traditional retailing by...

Digital Shelf Monitoring

What is Digital Shelf Monitoring? Digital shelf monitoring involves the systematic tracking of different categories of product information across various channels to ensure that it is accurate and consistent.  These categories may include product listings,...

Comparison Shopping Engine (CSE)

What is a Comparison Shopping Engine? CSE, also known as Comparison Shopping Engine, is an online platform that allows consumers to compare products and prices from various online retailers.  CSEs aggregate product information, including prices, descriptions, and...

Headless Commerce

What is Headless Commerce? Headless commerce allows companies to become more agile by separating the front end and back end of their e-commerce experience. What are the benefits of Headless commerce? The benefits of headless commerce include: Time-Saving Cost Saving...

MAP Price

What is MAP Price? MAP price, also known as Minimum Advertisement Price, is the lowest price point retailers use when advertising a product. What is a MAP policy? A MAP policy is used to ensure an even game by ensuring a balance between retailers wanting to increase...