Glossary / Digital Shelf Monitoring

Digital Shelf Monitoring

What is Digital Shelf Monitoring?

Digital shelf monitoring involves the systematic tracking of different categories of product information across various channels to ensure that it is accurate and consistent. 

These categories may include product listings, rankings, and promotional metrics obtained from the sales channels of retailers.

Why should you Monitor your Digital Shelf?

By using digital shelf monitoring, your business can unlock many advantages. This proactive approach eliminates the need for effortful manual checks of your product listings on multiple platforms to ensure their accuracy.

What are the benefits of Digital Shelf Monitoring?

  1. Saves time by automating product listing verification.
  2. Allows staff to concentrate on high-value tasks and improve customer experience.
  3. Provides valuable metrics for evaluating sales campaign effectiveness.
  4. Increases product visibility by mapping information on the right touchpoints.

What can you monitor within a Digital Shelf?

  1. Real-time rating and review data: To visualize new product launches.
  2. Product listings data: To enhance online visibility
  3. Product completeness and coverage by Geo: To identify optimization opportunities.
  4. Sales and performance information: To evaluate marketing campaign effectiveness.

Frequently Asked Questions

1. Why is digital shelf monitoring important? 

It ensures accurate listings, improves visibility, evaluates campaign performance, and identifies optimization opportunities.

2. What data is monitored in digital shelf monitoring?

Real-time ratings, product listings, completeness by geo, and sales performance.

3. How does digital shelf monitoring benefit businesses? 

Automates verification, focuses on high-value tasks, provides campaign insights, and increases visibility.

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