PIM Glossary

Product Information Management Glossary

Definitions for key terms in PIM, ecommerce, and retail — everything you need to understand product data management.

Digital Asset Management (DAM)

Centralized system for storing, organizing, and distributing product images, videos, and other rich media.

A globally unique product identifier (typically 12, 13, or 14 digits) used across supply chains and marketplaces.

A PIM architecture that decouples data storage from presentation, exposing product data via API to any frontend.

Enterprise framework for unifying critical business data — products, customers, suppliers — into one trusted source of truth.

The evolution of PIM that adds context-specific content optimization for each channel and buyer journey.

Centralized software that stores, enriches, and publishes product data across every sales channel.

The internal unique identifier brands and retailers use to track individual product variants for inventory, pricing, and operations.

The 12-digit barcode standard used across North American retail and marketplaces; a subset of GTIN.

Apimio is the PIM platform built for modern ecommerce teams.