What is PLP?
PLP, also known as a Product List Page, is an important component of an ecommerce store that presents a variety of products within a specific category in response to a user’s search query.
Its primary purpose is to guide visitors towards the checkout process or provide them with detailed information about the products.
Importance of Product Listing Pages (PLPs)
Product Listing Pages (PLPs) play an important role in ecommerce by enhancing catalog visibility within specific product categories.
By offering clear search functionality, PLPs enable users to easily identify available and out-of-stock items. Furthermore, PLPs maximize product exposure, leading to increased conversions and sales.
They serve as a gateway for users to conveniently navigate to individual product pages and obtain detailed information about the desired items.
The appearance of a Product List Page (PLP)
A PLP is designed with a clean and minimalistic layout, ensuring both aesthetics and functionality.
In addition to providing an overview of the products, the design of a product listing page also incorporates compelling elements that encourage customers to click on individual products.
Components of Product Listing pages
A well-designed product listing page contains a number of essential elements that enhance the customer experience and enable efficient optimization. These essential elements include:
- Product Descriptions and Images
High-quality images and concise yet informative product descriptions help users visually assess and understand the offerings at a glance.
- Name of category
Users can quickly determine the context and relevance of the products on the page by seeing
the category name is clearly displayed.
- Filters
Channels empower customers to refine their indexed lists in view of specific rules like value, size, variety, or other pertinent characteristics.
- Facets
By providing additional navigation options and fine-tuning choices within specific categories or attributes, facets further enhance the filtering process.
- Breadcrumbs
They facilitate seamless browsing and exploration by making it simple for users to go back in time or explore related categories.
Frequently Asked Questions
It should include product images, descriptions, category names, filters, facets, and breadcrumbs for intuitive navigation.
They provide users with visual information and concise details about the products, helping them make informed decisions quickly.
It refers to a web page or section within an eCommerce website that displays a list of products within a specific category or search query.