What is the Click-through rate?
Click-through rate is the number of clicks advertisers get on their ads per number of impressions.
Why does Click through rate matter?
Click-through rate matters as it is essential as it affects the quality score.
What is a good Click through rate?
There’s no specific number for a good click-through rate; click-through varies from industry to industry.
FAQs about CTR
Click through rate is calculated by using the following formula:
Clicks/Impressions= Click through rate