Click Through Rate or CTR

What are Retail Channels? Retail channels refer to the various avenues or platforms through which retailers sell their products or services to consumers. These channels can encompass both physical and digital environments where transactions take place. Types of Retail...

What is PLP? PLP, also known as a Product List Page, is an important component of an ecommerce store that presents a variety of products within a specific category in response to a user's search query.  Its primary purpose is to guide visitors towards the...

What is New Retail? New Retail, also known as NR, is a concept that combines online and offline shopping experiences by utilizing technology to create a smooth and integrated retail journey. Origin of New Retail  New Retail goes beyond traditional retailing by...

What is Digital Shelf Monitoring? Digital shelf monitoring involves the systematic tracking of different categories of product information across various channels to ensure that it is accurate and consistent.  These categories may include product listings,...

What is a Comparison Shopping Engine? CSE, also known as Comparison Shopping Engine, is an online platform that allows consumers to compare products and prices from various online retailers.  CSEs aggregate product information, including prices, descriptions, and...

What is Headless Commerce? Headless commerce allows companies to become more agile by separating the front end and back end of their e-commerce experience. What are the benefits of Headless commerce? The benefits of headless commerce include: Time-Saving Cost Saving...