Glossary » Click Through Rate or CTR

Click Through Rate or CTR

What is the Click-through rate?

Click-through rate is the number of clicks advertisers get on their ads per number of impressions.

Why does Click through rate matter?

Click-through rate matters as it is essential as it affects the quality score. 

What is a good Click through rate?

There’s no specific number for a good click-through rate; click-through varies from industry to industry.  

FAQs about CTR

How to Calculate Click through rate?

Click through rate is calculated by using the following formula:
Clicks/Impressions= Click through rate

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