Are you looking to start or grow your online business in 2024? The key to success lies in selling trending products that are not only in high demand but also have minimal competition.
And with so many options out there, it can be overwhelming to figure out which products to sell on Shopify and focus on.
But don’t worry! We’ve compiled a list of 17 trending products and things to sell online in 2024 that will attract customers and drive sales.
From eco-friendly items to high-tech gadgets, we’ve got you covered. So, without further waiting, let’s look deep into the list and find out what’s trending in online retail.
Tips to Find Trending Products to Sell on Shopify
With so many products available on the market, it can be overwhelming to identify which ones will bring in the most revenue.
However, with a few strategic tips and tricks, you can find the trending products that will set you apart from the competition and attract customers to your store.
Here I have highlighted the most effective ways to find trending products that sell well on your Shopify store.
Whether you’re an expert ecommerce seller or just starting out, these tips will help you find the right products to drive your business forward.
Tip #1: Keep Your Eye on Trending Products
By keeping an eye on what’s popular in the market, you can identify products that have the potential to be big sellers.
One way to do this is by following online discussions on platforms like Reddit, where you can get insights into the products people are looking for.
Additionally, Google Trends is a valuable tool for discovering what products are currently in demand. By analyzing search volume for specific keywords and phrases, you can identify trending products that are likely to sell well.
By staying up to date on trending products, you can give your Shopify store a competitive edge and attract more customers to your business.
Tip #2: Focus on Products that Solve Problems
To find profitable products to sell on your Shopify store, focus on products that solve consumer problems. Look for problems and inconveniences that people commonly face, and then search for products that can address these issues.
This approach can help you identify niche markets, opportunities for innovation, and products with high demand and low competition.
By offering solutions to problems that people care about, you can build a loyal customer base and grow your business over time.
Tip #3: Analyze Buyer Reviews
Another effective way to identify trending products is to check buyer reviews on Amazon, Magento, or other ecommerce platforms.
By analyzing what customers say about specific products, you can gain valuable insights into their likes, dislikes, and pain points.
Pay attention to comments about missing features or functionality, as these can indicate areas where you can innovate and differentiate your products from competitors.
Furthermore, reviews that mention specific use cases or scenarios can help you identify niche markets you can target with your products.
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Top 17 Trending Products to Sell on Shopify [2023]
Here I will highlight 17 trending products to consider selling on your online or offline store in 2024. These evergreen products have shown sustained market demand for the past three to five years, making them a safe bet for future sales.
- Dog toys
- Laptop stickers
- Power tool accessories
- Mobile and tablet cases
- Wall plates and covers
- Curtain and drape rings
- Watch accessories
- Motor vehicle parts
- Table runners
- Train sets
- Skincare products
- Laptop batteries
- Fidget spinners
- Tumblers
- DIY slime kits
- Wedding dresses
- Shot glasses
Let’s take a look at the top 17 trending products to sell on Shopify for the year 2024.
1. Dog Toys
Dog toys are the first product on our list of top trending products for 2023. The global pet toy market, worth $3.7 billion, experienced remarkable growth in the first half of 2021, and dog toys were a significant part of this.
There is a vast range of product lines, from training and chew toys to squeaky and stuffed plush toys. Dog toys are essential for dogs’ well-being, as they provide comfort when dogs are nervous and help fight boredom.
With an average of 210,000 monthly searches for “dog toys,” they are expected to be a top-selling product in 2023, as in 2022.
How to promote this trending product?
You can cross-sell dog toys with other pet products or companies to promote them.
Start a pet care blog, sponsor pet shelters or events, offer a price-match guarantee, or share user-generated content on social media.
Social media and Google Shopping ads are great ways to attract potential customers and increase sales.
2. Laptop Stickers
Laptop stickers have become increasingly popular, allowing individuals to personalize and showcase their interests. They add a touch of individuality to laptops and can also be used on other surfaces like cupboards, refrigerators, and wardrobes.
One of the major advantages of selling laptop stickers is the low production cost, and you can increase profits by selling them in packs or sets.
With the younger generations becoming more tech-savvy and new tech products emerging, the market for laptop stickers will soon exceed $97 billion.
How to promote this trending product?
Start by creating a presence on social media and posting images of your products on sites like Pinterest and Instagram.
Expanding your reach can also be made easier by collaborating with influencers with a strong online presence.
Additionally, offering discounts or promotions to customers who refer others to your store can generate buzz and increase sales.
3. Power tool accessories
With increasing global sales, power tool accessories are a hot item in the home improvement market.
Over 27,100 people search for the term “power tool accessories” every month, and thousands more people search for related terms like “tool accessories” and “toolbox accessories.”
There are numerous opportunities to capitalize on this trend and provide customers with the accessories they require to enhance their power tools. Because there are a variety of accessories available for power tools like drills, saws, and sanders.
How to promote this trending product?
To promote these items, focus on visual platforms like Instagram and YouTube and partner with influencers. Publishing content about home improvement projects and creating your social media profiles is another reliable option.
You can maximize your potential sales by growing your product offering to incorporate other popular home improvement items.
4. Mobile and Tablet Cases
Tablet and mobile case sales could be very profitable. The market for phone cases has grown to over $21.4 billion and is still expanding due to the growing number of smartphone users.
Additionally, making phone cases is simple, has low storage costs, and offers high profit margins. You need to select which phone models to work on before you can begin, such as the iPhone, Samsung, or Xiaomi Redmi.
The cases can be designed using online design tools like Caseapp or software like Photoshop or Adobe Illustrator. You can hire a freelance designer from platforms like Fiverr if you need more design skills.
How to promote this trending product?
There are many different ways to promote tablet and mobile phone cases. Use social media marketing by creating eye-catching ads and focusing on the right audience.
Team up with influencers and offer them free cases to showcase on their social media pages. You can also increase sales by providing high-quality images and in-depth product descriptions on your website.
5. Wall plates and Covers
During the pandemic, people spent more time at home and seek to improve their surroundings, so wall plates and covers became popular home decor items.
Due to the rising demand for inviting and comfortable living spaces, this product is now one of the most popular options for online purchases.
There are many designs for wall plates and covers, from traditional to contemporary.
It includes screwless options that provide a neat appearance and HDMI wall plates that enable users to connect HDMI-enabled devices. With so many choices, choosing the best wall covers and plates for your online store is simple.
How to promote this trending product?
You can promote your wall plates and covers by partnering with micro-influencers to target interested buyers, optimizing your product pages for organic traffic, and running pay-per-click campaigns on Facebook and Google.
Consider combining them with other things to decorate the house or make a brand from your products.
The fact that home goods will continue to be popular in the foreseeable future presents a significant opportunity for sellers in this sector.
6. Curtain and Drape Rings
With the increase in people spending more time at home, the sales of curtain rings have increased in recent months. According to data from Keywords Everywhere, the term “curtain rings” receives 22,200 monthly searches.
You could also target variations of this product with an SEO strategy, such as shower curtain rings, wooden curtain rings, metal curtain rings, and black curtain rings, which all receive a significant number of monthly searches.
This presents a good opportunity for you to sell these products and take advantage of this growing trend.
How to promote this trending product?
To market these products effectively, consider creating a blog with home improvement and DIY tips and linking them to your products. Use retargeting ads on Facebook or Google to reach your blog traffic.
Additionally, running Google ads for targeted keywords such as “curtain rings without clips” or “decorative curtain rings with clips” can help attract customers who are already interested in buying.
7. Watch Accessories
Watch accessories are a consistently profitable and trending product with a massive market volume of $335 billion in 2023. While there may be fluctuations in demand throughout the year, people always look for watch accessories.
According to Keywords, the term “watch accessories” receives around 5,400 searches per month. Related phrases like “Apple watch band” and “watch stand” are also popular, with 450,000 and 14,800 monthly searches, respectively.
This presents numerous opportunities to target different customer segments based on their watch type (Apple, Samsung, Garmin, etc.) and drive sales.
Examples of watch accessories that can be sold include watch repair kits, display cases, travel cases, watch winders, and watch back remover tools.
How to promote this trending product?
To promote watch accessories, consider using Google and Facebook ads to target high-intent buyers. Share product images on Instagram and partner with micro-celebrities and influencers to reach new audiences.
Target specific groups based on design or functionality, such as hikers who need durable straps.
Consider creating video content showcasing the features and benefits of your products, as well as customer testimonials to build trust and credibility.
8. Motor Vehicles Parts
Motor vehicle parts are in high demand on the Shopify platform due to increased sales as drivers hit the road again.
The global motor vehicle parts market is valued at $2.34 trillion and is expected to continue to rise. Popular items included in vehicle parts are batteries, transmitters, radiators, engines, and more.
Understanding your target market is important when marketing these products, as outdoor enthusiasts may want off-road bumpers while commuters may want parts that improve gas mileage.
How to promote this trending product?
You can promote items through installation videos, a car blog, sponsoring car shows or builds, and cross-promoting with other automotive companies.
Facebook ads can be an effective way to drive traffic to your website and increase sales. Product sourcing apps can help you find new car accessories to sell.
9. Table Runners
Table runners have been experiencing significant growth in sales in recent months, and the trend shows no signs of slowing down.
The global market for table linens is valued at $10.1 billion in 2021 and is expected to reach $14.7 billion by 2029. Table runners enhance the visual appeal of tables and offer durability, allowing them to be used repeatedly and washed easily.
Despite competition from major players like Bed Bath & Beyond and Wayfair, there is still room for small businesses to target a younger, niche audience by offering lower prices through dropshipping.
How to promote this trending product?
To market table runners online, social media is a great platform to target both young and old audiences.
Creating interesting content, such as videos showcasing the benefits of the table runners and creative styling ideas, can attract buyers.
Running seasonal giveaways and using Facebook’s behavioral targeting in paid ads can also help promote new and best-selling table runners.
10. Train sets
In 2022, train sets remained a most loved distraction movement for youngsters, tracing back to 1891. They are a great way to keep kids entertained while parents work from home and encourage imaginative play and problem-solving skills.
Some innovative and exciting ways businesses are reimagining this classic toy include smart trains controlled by smartphone apps and powered by electricity. With an average of 40,500 monthly searches for the term, the popularity of train sets is evident.
How to promote this trending product?
Utilizing social media is important for the successful marketing of toy trains. Collaborations between influencers and nano-influencers can help in public relations and brand promotion.
A social media strategy that uses pictures and videos to show kids having fun with trains can help build trust with potential customers.
11. Skincare products
Skincare products are a highly look-after commodity, especially among women who desire smooth and flawless skin.
The market for skincare products was worth $140 billion in 2020, and it’s projected to grow by 4.69% by 2026. However, the competition in the skincare market is intense, with many businesses selling similar products online.
To succeed in this industry, you need to establish a memorable brand that resonates with your target audience.
This will make your brand stand out from the sea of competitors and make it easier for customers to remember you.
How to promote this trending product?
When promoting skincare products, focus on creating a memorable brand that your target audience can relate to. Use influencers and social media to make your brand more visible and trustworthy.
To build your reputation, create informative and helpful content about skincare on your website and social media platforms.
Use special promotions and email marketing to build customer loyalty and encourage repeat purchases.
12. Laptop Batteries
With 33,100 monthly searches, laptop batteries are a trending product to sell in 2023. They are fundamental for individuals who build PCs or need backup power.
However, customers may have different requirements, such as professionals who require long-lasting and dependable batteries or college students who want to save money on batteries.
Cases, external hard drives, power supplies, laptop memory, and Wi-Fi adapters are product lines that can be expanded by selling in the laptop industry.
How to promote this trending product?
Understanding your target audience and creating targeted landing pages on your website is important when promoting laptop batteries.
Try to be featured on online “best of” guides or create your own guide to increase visibility because batteries can confuse buyers.
Use Facebook’s targeting Insights to identify the ideal demographics to target in countries where laptop batteries are popular for paid advertisements.
13. Fidget Spinners
Fidget spinners are not just toys; they have therapeutic benefits that health experts recommend to individuals with attention-deficit disorders. This makes them a popular product to sell on Shopify.
Although they are highly recommended for individuals with functional needs, anyone can use them. Fidget spinners are affordable and widely available, making them a great option for dropshipping.
How to promote this trending product?
Make fidget spinners more appealing to a broader audience by highlighting their therapeutic properties.
Reach potential customers, particularly those interested in mental health or stress relief, through targeted social media ads and influencer marketing.
Create a website with clear product descriptions and customer reviews that are appealing to the eye. Consider offering discounts or bundle deals to encourage customers to purchase multiple items.
14. Tumblers
The US market for tumblers is booming, with a predicted value of $1.4 billion by 2027 and a 9.1% CAGR. Tumblers are the subject of a lot of searches, with 5 million searches conducted each month just for them.
Concerns about the environment and a growing emphasis on healthy living drive the trend, making health-conscious individuals a likely target audience for sellers.
How to promote this trending product?
To promote tumblers, showcase them in use by customers or in eco-friendly settings through social media and advertising. Run contests where customers can submit pictures of their tumblers or create staged photos.
Target specific groups using Facebook Ads Manager’s Custom Audience or target customers actively searching for similar products through Google Ads.
15. DIY Slime Kits
Making and playing with slime is a popular activity that not only makes kids have fun. But also helps them learn fundamental science concepts, improve their creativity, and improve their ability to think critically.
This makes slime the ideal product for kids who enjoy science. With an average of over 1,000 sales, DIY slime kits have an impressive sales history.
Over 15 million posts have been made using the hashtag #slime on Instagram, and hundreds of DIY slime-related videos can be found on YouTube.
How to promote this trending product?
Social media is a good way to market slime to children and young adults, which is its primary target market. Use distinctive sounds, colors, and textures to set your product apart from others.
Consider running ads on Google and social media platforms targeting parents and educators interested in STEM education or creative activities for children.
16. Wedding Dresses
Wedding dresses are a popular online trend with a lot of potential for profit. The worldwide wedding wear market is supposed to reach $69.9 billion by 2026.
The keyword “wedding dresses” gets 2.24 million insights each month. Related terms like “wedding dresses for guests,” “dark wedding dresses,” and “wedding dresses larger size” have huge hunt volumes too.
You can succeed in the market by offering this trending product in your store.
How to promote this trending product?
Organic and paid advertising on social media platforms like Facebook, Instagram, and Pinterest can be used to reach potential customers and raise brand awareness.
In addition, using influencer marketing to promote your brand and increase sales can be beneficial.
Teaming up with influencers who line up with your image can help boost your visibility and credibility in the market.
17. Shot Glasses
Shot glasses are a well-known and flexible item to sell online, with popularity throughout the year, particularly during the summer party season.
You can cater to specific business sectors by offering uniquely designed, collectible, or party-themed shot glasses.
Sales can be increased by focusing on customers looking for specific kinds of shot glasses, such as “cool shot glasses” or “tequila shot glasses.”
On the other hand, selling personalized party glasses and plastic shot glasses may present even more opportunities to broaden your product range.
How to promote this trending product?
You have different choices to sell shot glasses online, including setting up your own Shopify store or selling on third-party platforms like Amazon and eBay.
You can also promote your product through social media platforms like Instagram and Facebook. Another choice is to sell your shot glasses wholesale to different businesses.
Conclusion
In conclusion, the e-commerce industry continues to grow and evolve, presenting opportunities for entrepreneurs to capitalize on the latest trends and innovations.
Even though the items listed above are popular options for 2023, it’s important to thoroughly research the market and find a niche that matches your interests and skills.
Utilizing efficient marketing tools like Apimio PIM can help you stand out in a crowded market and increase sales once you have identified your niche.
What to do next?
- Read our other blog on “Amazon Top Selling Products”
- Choose the best PIM solution, Apimio to manage your product data and grow sales. Sign Up here.
- Read more about our Product Information-related Guides here.
- Contact our support or comment your thoughts under the blog section if you have any further questions.
Frequently Asked Questions
Some trending products to sell in 2023 include eco-friendly products, smart home devices, workout equipment, skincare products, and more.
You can market your products effectively using social media platforms, influencer marketing, and search engine optimization (SEO). Creating a strong brand image, showcasing the product, and targeting specific audiences can also be effective.
