How does PIM affect your SEO and search rankings?

SEO in e-commerce

As search engines become consumers’ go-to source of information, it has become crucial for businesses to have a strong SEO strategy to stay competitive.

A study showed that 93% of online experiences start with search engines. ¹ Also, another study claimed that 89% of shoppers consider search engine results pages (SERPs) when making a purchasing decision.

To ensure high rankings on SERPs, e-commerce sites must have optimized pages with accurate tags, high-quality product information, and compelling images. This is where Product Information Management (PIM) software comes in handy.

It enables businesses to optimize their product pages for SEO before publishing them on digital channels such as marketplaces and ecommerce sites.

PIM: For effective SEO strategy 

Incorporating a PIM system into your SEO strategy can help you improve your product information, enhance your content creation, and provide a better user experience.

Hence, this can contribute to higher search engine rankings and increased visibility for your e-commerce business.

1. Optimize keywords for several pages

It is becoming increasingly common for shoppers to conduct thorough research on search engines before making a purchase. 49% of buyers use Google to explore or find a product.

Companies are now focused on creating well-structured product pages with the right keywords and tags to ensure their products are visible to potential customers.

Each tag, including the title, meta description, and alt tags linked to images, must be optimized to ensure shoppers can easily find the precise information they seek.

By doing so, companies can increase their chances of ranking higher in search engine results pages (SERPs), improving their visibility and attracting more customers.

PIM for product content optimization

PIM also helps businesses optimize their pages for specific keywords and phrases, which is essential for improving search engine rankings.

By analyzing search data, PIM software can identify the most relevant keywords for each product and ensure that they are included in the product page metadata and content.

2. Optimize keywords for social media

Social media is a potent tool used to attract and engage customers. With millions of active users, platforms like Facebook, Instagram, and Twitter offer a huge audience to increase business reach.

However, with so much competition on social media, optimizing content with relevant keywords is essential to ensure it stands out from the crowd.

To optimize keywords for social media, start by researching the terms picked rapidly by search engines. Use tools like Google AdWords Keyword Planner or SEMrush to identify the most relevant keywords for your business.

Once you have a list of keywords, incorporate them into your social media content naturally and organically.

Important Tip: Avoid keyword stuffing, as it can impact your ranking and make your content appear spammy.

3. PIM with Digital Asset Management (DAM) Functionality

In the world of e-commerce, product information management is a critical component of any successful operation.

To provide your customers with a complete understanding of your products, the PIM solution must also store digital assets that make up the visual component of your product pages.

By including rich digital assets such as 360-degree pictures, animated videos, and CAD drawings, you can empower your customers to make informed buying decisions.

Moreover, optimizing these digital assets for search by attaching metadata, like product tags and keywords, can help drive success.

With the added functionality of data governance in PIM, your e-commerce operation can increase revenue by ensuring data quality, improving collaboration, and reducing operational costs.

Looking for ways to optimize tedious tasks with the help of PIM solution?

Apimio PIM simplifies product data updating procedures and improves online sales results.

Learn More

4. Avoid content duplication

Businesses constantly strive to create and publish new content to attract customers and improve online visibility. However, this often leads to content duplication, where similar or identical content is published on multiple channels.

PIM software enables businesses to create a single source of truth for all their product information, which can then be seamlessly published across multiple channels.

PIM is used as a central repository for product information to ensure that each product has a unique identifier and that the same content is not duplicated across different channels.

5. Publish high-quality pages with precise content

Many people are unclear about the question, “In what ways is PIM related to SEO?” When you have accurate and complete product information, you can create precise content targeting specific keywords and phrases your audience is searching for.

This, in turn, can improve your website’s search engine ranking.

PIM- Delivers high-quality content 

One way to ensure that your website delivers high-quality content is by leveraging the power of Product Information Management (PIM). PIM is a technology that helps businesses centralize and manage all their product information in one place.

PIM SEO focuses on quality over quantity; creating high-quality content provides value to your audience, which can ultimately improve your website’s search engine ranking.

With Apimio PIM, businesses can ensure that their product pages contain complete information, including product descriptions, images, specifications, and more.

6. Leverage the existing brand content

If you have already created content for your brand book that can be utilized in your SEO strategy, PIM SEO works best to integrate this content.

By using your existing brand content, you can save time and resources while still creating a consistent and recognizable brand identity. In addition, this approach allows you to build on the foundation you’ve already laid.

One approach to reuse the content is to repurpose your content across different channels. Another way to leverage your existing content is to update and refresh it. This can breathe new life into your existing content and make it more effective.

PIM drives SEO at scale

In brief, PIM software is indispensable for businesses looking to improve their SEO and increase their online visibility.

By consolidating all of your product information in one place, you can ensure that your website is consistently updated with accurate information.

This, in turn, makes it easier for search engines to crawl and index your website, leading to improved visibility in search results.

By providing a centralized hub for managing product information, and optimizing product pages for search engines, the PIM solution can help businesses stay ahead of the competition and achieve long-term success.

Apimio – The key to effective product information management

Apimio is an excellent solution to unify your product data and works efficiently on gathering, transmitting, and augmenting product information.

This software can be seamlessly integrated with various systems and tools, making it a convenient choice for businesses of all sizes.

Apimio’s product completeness score is designed to help businesses improve search engine rankings. The score displays a percentage that reflects the quality of your product’s SEO, with a higher percentage indicating a better rating.

Moreover, to enhance your online store’s performance, it is necessary to optimize your product data and improve your SEO performance to drive more traffic.

 What to do next 

• If you are interested in image optimization, head on to our blog, “Complete Ecommerce Image Optimization Guide“.
• To see the difference PIM can make to your e-commerce business, Sign up now.
• If you have any additional questions or concerns, please don’t hesitate to Contact our support.

Frequently asked questions