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Create Effective Product Data Sheets [With Examples]

by | Product Information


Product data sheets are an important part of every retail business. They allow you to present your product data in a simple but elegant way that ensures a better brand representation.

In this blog, we will discuss what are product sheets, and the steps to create an efficient product data sheet for your eCommerce business. Let’s get started.

What are Product Datasheets?

Product sheets list all the relevant product information including the pricing, description, quantity, and physical aspects that help buyers make their decision more quickly. 

Product data sheet template

Data Sheet Examples

1. Furniture Industry Data Sheet

If you are dealing with the furniture industry, the above is an example of what your product data sheet should look like. 

Your line sheet should be as simple and to the point, as shown in the example. 

A good furniture product data sheet should include product information, contact details, and ordering details. You can have a single data sheet for every single item, e.g. a single product data sheet for a table with variations.

2. Custom Fashion Industry Data Sheet

There’s a rising demand for custom fashion items and the example given above is for brands providing customized clothes. 

If you plan on making a data sheet for customized clothes, all you need to include in your product data-sheet is a list of designs, variations, and prices. 

Adding a delivery date usually adds more value to your Product data sheet as it informs the buyers as to when they will receive their goods.

3. Greeting Card Industry Data Sheet

You can see from the image above that a greeting card line sheet should be attractive and eye-catching, this can be made possible by having high-quality images in your datasheet. 

Your Greeting card data sheet should comprise your brand logo, available colors, and prices.

4. Jewellery Industry Data Sheet

A jewelry product data sheet should include clear images of the jewelry items with detailed information regarding their color, price, and material. 

It is always a good idea to feature jewelry items that belong together in a collection. You need to make sure that your pictures align properly, they should be crisp and should clearly show the attributes of each jewelry piece. We will be catering to the top 5 industries for you, have a look at them and s

5. Fashion Industry Data Sheet

A Fashion industry line sheet should look a bit more attractive and colourful. 

It should have a clean layout highlighting the basics that include product information, contact details, and ordering details. 

It is always preferable to lay out your fashion product line horizontally! 

Source: repsly

Key Components of a Data Sheet

Apimio makes it easier for you by listing the exact components you need to cover in your Product data sheets.

The key components of a product sheet include:

Logos are the most crucial element of a product sheet. If you don’t currently get a logo, you better create one! The logo should be memorable and straightforward. Some logos are iconic and instantly recognizable, while others may take the viewer a little longer to understand.  A few things any good logo will have:

– A unique shape or symbol that sets it apart from other brands in its industry or market niche

– Easy readability from a distance or when reproduced in different sizes and formats

2. Your Contact Details

Include your contact information next to or below the logo. This includes the contact person’s name, phone number, street address, email address, and, of course, the URL.

3. Colorful Images

Then come the photos. Make sure that all of your images are colorful, that they show off your goods in the greatest light, and that they are all the same size for consistency. Please, no shaky photos. The main aim over here is to make sure your product images stand out. Also, for this one, stick to product shots. Save those nice lifestyle photos for a later day.

4. Product Attributes

This is the crucial portion. All of your product details should be cleanly and precisely written out.

To put it another way, always include the following attributes:

  • Product Name
  • SKU
  • Retail Price
  • Minimum Order Count
  • Variants – Colors, sizes, etc.
  • Style name
  • Style Number

NOTE: Avoid including information such as whether the products are recyclable, machine-washable, handcrafted, or their size. This information is vital, but they aren’t relevant to your sheet.

Pros and Cons of using a Product Sheet

As mentioned previously, a data-sheet is a useful promotional tool, however, like any other tool, it has both advantages and disadvantages. Let’s shed some light on the pros and cons of a data sheet. 


  1. Cost Effective
  2. Easily Customizable
  3. Easy to view 
  4. Organized Display

1. Cost Effective

The best thing about a data-sheet is that even if you’re a business that is running short on budget, you can still make use of a data sheet as it doesn’t demand a large chunk of money. It is more cost-effective as compared to a catalog as neither does it require a high cost for editing and designing nor does it require entire collection editing like in the case of a catalog. 

2. Customization

Did you know that a Product sheet can be customized according to the type of customer you are catering to! An example of a product data sheet for a new client can be a more informative one, which provides more details regarding the products and hence attracts them towards making a purchase. A Product sheet helps in fulfilling different requirements by allowing you to create information according to your target market. 

Get more sales with a simple change to your product data sheets.

learn from the best! Get our sales expert advice on optimizing your effective product data sheets now

3. Easy to view

A product data sheet is always the best option if you’re looking for a tool that is easy to view. Product data sheets allow your target market to look for the exact offering they are interested in without having to scroll through the irrelevant material.

4. Organized Display

The layout of a Product data sheet provides an organized display of the product lines, this assists in navigating the exact product one is looking for!


  1. Too much of information
  2. Underrepresentation of the brand
  3.  Doesn’t make a good first impression
  4.  Ineffective

#1 Too much information

Providing extra information regarding your product may not always work in your favor, people might focus on the information you don’t want them to focus on and this may lead them to be reluctant in buying the product. Hence, excessive information may not always have a positive influence on your potential customers. 

#2 Underrepresentation of the Brand

A data sheet may belittle the focus and importance that should be placed on providing information regarding the brand itself. A datasheet ends up focusing too much on the details of a product and may not be able to attract a customer who has no idea about the brand, its background, or values.

#3 Doesn’t make a good first impression 

A data-sheet is not really a compelling representation of your offerings. A line sheet isn’t a marketing tool that grabs the attention of the customers or looks appealing to them.

#4 Ineffective

A product data sheet is used by many e-commerce businesses and due to the high competition there are chances of your line sheet being ignored or not getting the attention it deserves. Also, it can be very easy for the retailer to miss out your data sheet while dealing with a client due to the excessive amount of line sheets available.

What to look for in a data Sheet Software Tool

With the availability of thousands of software tools, choosing the most suitable tool can be a demanding task. 

Apimio makes your job easier here by providing the things you need to look for while making your decision regarding the data sheet software tool for your products.

#1 User-friendly

It’s always a better idea to look for a tool that is easy to understand and use, this way one can create and edit high-quality Product sheets with the required templates for different products.

#2 Ease of export in different formats

Not every software tool allows you to export your file in different export formats and this restricts you from grabbing different marketing opportunities. I’m sure that you don’t want this to happen to you, so always make sure that the datasheet software tool you’re opting for allows you to export your product data sheet in a format that is acceptable everywhere.

 How to make your Data Sheet more efficient:

Tip # 1: Keep it simple

While it might be tempting to include every piece of information about your company on your sheet, don’t do it. It will only lead to a cluttered, confusing mess that no one will want to read. Apimio recommends keeping things simple so that the reader is persuaded by what you have written, rather than being distracted by all of the elements on the page.

Tip # 2: Customize for different versions of the datasheet

A datasheet helps companies differentiate their products from one another. If you want to include information about your product variations on your product sheet, use conditional formatting to highlight the unique features of each version. This way, all conditions are satisfied, and you can easily update variations when necessary without creating an entirely different sheet.

Tip # 3: Use the right tool

Hiring a professional designer to create a data sheet that best represents your brand and products might be a bit expensive for you. Apimio tells you about the things you need to look out for while you’re opting for the right tool. Using the right tool would save your time and the cost associated with hiring a professional designer to 

create and manage one for your company.

Tip # 4: Get an outsider’s perspective

Once you’ve followed the tips mentioned above, the next thing you need to do is to get a second opinion on your product data sheet. The observer should preferably be someone from the outside, this allows you to have a look at your data sheet from a different perspective and also highlights the mistakes and flaws that need to be fixed!

Creating product data sheets can seem overwhelming at first, but you’ll be surprised how easy it is with the help of our simple guide. If you have any questions along the way, please feel free to leave them in our comment section. We would love to hear from you!

What to do next?

Product Data sheets Frequently Asked Questions

What is a datasheet of a product?

A Product data sheet is a short, single-page file, often available in a PDF format, used to summarize and explain a product’s key technical aspects, components, materials, and functionalities. The product data sheet template is often customized based on client-specific market demand or regulatory requirements.

What should a product data sheet include?

A product data sheet contains each product’s specifications, performance, characteristics, and relevant information. This includes dimensions, weight, materials, and other important details according to specific regulatory, market, or client-specific requirements.  

How do I create a data sheet in Excel?

You can create and format a table to visually organize data for analysis.
First, select a single cell within your data. 
Next, select Home  ->  Format as Table in the Cells group. 
Go to the Style tab to select a style for your table. 
In the Format as Table dialog box, set your cell range. 
Mark if your table has headers. 
Finally, select OK.

What are some best practices for creating effective product data sheets?

Keep it simple – don’t try to cram too much information onto one page. Stick to the essentials and ensure the most important information is easy to find.
Make it visually appealing – use images and graphics to break up the text and make the datasheet more inviting to read.
Use clear, concise language – avoid industry jargon or acronyms that your potential customers may not be familiar with. Stick to straightforward language that everyone can understand.
Highlight what makes your product unique – what are its key features and benefits? Why should someone buy your product over others on the market?

What are the benefits of creating an effective product data sheet?

Highlights the most important features of your product.
Helps you to show potential customers why your product is better than the competition.
You can answer common questions about your product upfront, Saving you time in the long run. Boost your sale. 

Written by Zahwa Nadeem

With a Masters in Marketing, I am a content marketing strategist, writing technical content and providing solutions to e-commerce owners through valuable insights.

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