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Product Content Syndication: Why You Should Be Doing It.

Written by Arslan Hasan | Reviewed by Mobeen Ali

Your product content is the lifeblood of your business. If you’re selling products online, then you know that you want to direct your customers back to your eCommerce channel when they need to buy something. Luckily, you can do that with product content syndication.

Product Content Syndication is the process of taking your product content and spreading it on relevant eCommerce platforms on the web. It’s a great way to get in front of your customers when they’re ready for conversion.

In this blog, we will be covering everything around Product Content Syndication from its definition to its importance.

Well then, let’s get started.

We’re working on a Product Syndication tool, that helps retailers and Vendors manage thousands of products at once, and sends it to the marketplace in one click.

What is Product Content Syndication?

Over the last decade, the Internet has become the hub of every consumer’s shopping journey. As a result, product content syndication has become an essential part of marketing for many businesses.

Product content syndication is the process of creating, distributing, and promoting product-related content across multiple platforms.

In other words, it is the process of taking your product data and sharing it with other online storefronts. This is valuable for businesses that want to get more exposure but don’t have the time or resources to build out their own e-commerce site.

Why product content syndication is important?

Product content syndication is a very important aspect of E-commerce. Companies need to use the best practices for product data syndication so that their products can be found easily by shoppers across all channels.

Product syndication is an excellent way for companies to reach new audiences and gain exposure. It can reach hundreds of thousands or even millions of people, once you syndicate product data. Businesses no longer have to pay for advertising if they are willing to share their products with other sites in exchange for sharing their own content.

Therefore, if you want your business to get off the ground, it’s crucial that you start syndicating your products across multiple eCommerce platforms.

Benefits of Product Content Syndication

Product data is always accurate and updated

Ecommerce websites offer a wide range of products to customers. However, often the product information is cluttered with multiple data sources. The data can be inconsistent on different platforms.

Product Data Syndication is the best way to ensure e-commerce pages are always up-to-date. The process involves an automated workflow that ensures product data is consistent across all platforms.

product data syndication for content

Consistent product information across all your channels

Consistency is the name of the game. You want to make sure that your products are featured across all marketing materials and on all platforms, especially when it comes to online stores. Product data syndication makes sure that your product data is always consistent on all of your storefronts. All your product attributes, such as SKU, price, quantity, are always consistent and the same across all platforms.

Better user experience

Product data syndication helps online retailers deliver a more complete user experience. When users search for products on one eCommerce website, their results should carry over to another website, bringing all the product information together in one place.

It is important to understand how product data syndication can be beneficial to companies of any size, especially smaller ones that are eager to grow. It’s also important to know that data syndication works best when it’s an integrated solution with other marketing automation tactics.

Product data syndication is a way to make it easier for online shoppers to find you. It does this by letting the search engines better understand what products you sell and how they are related to each other.

You can use product data syndication to make your product content more visible in search results, which leads to more traffic, leads, and sales. As an added bonus, it can improve the overall user experience on your website. 

better user experience

Improved Time-to-market

Product Content Syndication is a powerful way to get up-to-date product information and product data to multiple websites and platforms, all at once, fastening the time to market. With data syndication, your products will be listed in leading marketplaces and directories, and you’ll save time and money in the process.

Without data syndication, it takes a lot of time and effort to update product information across multiple websites and platforms. When you add a new product to your online store, for example, you have to manually add it to your eCommerce channels such as Shopify, Magento, Amazon, etc. This then slows down your time-to-market and ultimately reducing competitive edge over your competitors.

Eliminate cost of possible mistakes

Product data syndication saves businesses from the major costs that come with manual data entry. There are no running costs involved as the process is automated.

It’s important to note that product data syndication doesn’t always reduce the costs of product management. However, it does eliminate the costs for possible mistakes. You are more prone to making mistakes when you’re manually updating your website, but it’s easier to eliminate those mistakes when you’re automating your product data syndication.

Improve Discoverability of Products

If your products are not discoverable, your business will struggle.

Product data syndication is a great way to make your product data discoverable. It enables you to publish your product information to all of the most popular eCommerce platforms, quickly and easily.

A product data syndication enables eCommerce merchants to add all their products to a global, online catalog that works with multiple channels and search engines. This allows customers to discover products from your website on other channels.

While this may seem simple, it’s actually a very complex process that requires a lot of different applications to work together. In a lot of cases, companies will rely on a third-party company to help them with their product data syndication.

A Product Information Management Solution, such as Apimio, can handle all your product content in a single and centralized location, from where you can syndicate all your product data across multiple eCommerce channels. Moreover, you can also share your product data and digital assets with your retail partners for quick and easy updates.


That’s it. This is everything you need to know about Product Syndication. When you syndicate your product data, it becomes a valuable resource that you can use in the future. It gives you more room to focus on your business. You need to spend less time spent creating content that you can easily re-purpose and deliver throughout other channels. After that, you are one step closer to your eCommerce success.

Written by Arslan Hasan

Arslan is a Content Marketing Specialist at Apimio. With a Bachelors's in Marketing, He's an expert writer in the Business and E-commerce Industry.

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