Data management and processing have become quite important for the growth of a business. One needs to boost its sales and attract new customers accordingly. But with more customers comes more data handling, and in order to handle all the information, one needs a PIM system.
A PIM system allows you to centralize your data and connect it to the desired channel. These channels include Shopify, Magento, Amazon, etc.
Check out our PIM for Shopify which connects, centralizes, and syndicates your data across multiple Shopify stores.
Benefits of PIM connector for Shopify
As your product portfolio spreads across your website, catalogs, Shopify, Amazon, Walmart, eBay, it increases more chances of data inconsistencies! This can tarnish your brand image, and increase returns, refunds, and customer dissatisfaction.
A PIM allows for efficiency, accuracy, and consistency across your product. You can easily share data with channel partners and create custom permissions to maintain the security and privacy of data.
A Product Information Management tool gives you a single point of control and visibility to publish data across all of your e-commerce channels.
With content coming straight from the supplier source, your customers will be met with consistent and accurate product listing details, ensuring trust and a positive experience.
Aggregate product feeds from different suppliers, manage them all in one place, and automatically put it out on multiple platforms.
Apimio’s PIM connector can be easily connected with your E-commerce platform and helps unify all the processes across these channels.
With Apimio, you can track all your catalog information and send the information where and when it is required.
8 reasons you need a PIM for Shopify store
You’ve set up a Shopify website, and now you’re ready to start selling products. It sounds like a great idea, but what’s next?
You’ve got to get your website ready for the amount of traffic you’ll be getting. If you want to avoid this problem, you must make smart decisions about how you’re going to manage your business.
One of the most important decisions you’ll have to make is creating a product information manager (PIM) for your Shopify store.
What is PIM? A PIM is a backend software that helps you run your Shopify store. Check out this blog to learn more about the benefits. In this blog, we will consider the 8 main reasons for you to integrate your Shopify PIM store.
1. Automation
Writing and filling spreadsheets can be quite hectic and boring; PIM allows you to avoid adding each product data and its information individually; the whole system is just automated to do all the tasks for you.
This automation is one of the primary benefits of PIM. This integration also allows you to centralize all your data. This makes the organizing and managing of your data much easier.
2. High ranking Product searches
The goal is to place your product at the top of the digital shelf among the first 20 search results.
On digital shelves, consumers interact with brands to discover, search, compare and buy products.
Accurate, consistent, and high-quality product information helps shoppers find products faster and more easily. But how do you achieve it? Use PIM to improve her SEO strategy.
3. Saves time
No more copying and pasting from cumbersome spreadsheets. One of the greatest benefits of PIM integration is automation.
Flexible, time-saving data enrichment rules to enrich your products with key data, titles and descriptions, filters, auto-linked assets, relationships, features, styles, collections, sales categories, URL keys, brand logos, and more.
Some automation options are:
Content enrichment/generation: titles, descriptions, URL keys, malformed HTML, stripping (e.g. when copying)
4. Builds a good customer experience
PIM is an essential tool for powerful merchandising. Online sellers need complete, accurate, consistent, accessible, and up-to-date product data to be truly multi-channel.
Customer acquisition, brand reputation, and sales depend on customers receiving highly accurate and relevant product information.
PIM’s product structure and hierarchy greatly improve site navigation performance. This translates directly into a better customer experience. Customers compare products of different colors.
5. Less time to market
Delays in getting products to market result in lost sales opportunities. A shorter time to market means consumers are more likely to discover something.
Eliminate manual processes: Automation reduces the risk of errors, duplication, and other inconsistencies, creates seamless workflows, and speeds up time to market.
Bulk Editing: When your launch deadline needs to align with lightning-fast market dynamics, PIM allows you to make changes quickly.
6. Synchronization of multi-stores
Managing multiple Shopify stores without a PIM tool can lead to costly and complex scenarios such as:
- Duplicate product records per store (think multiple spreadsheets/systems)
- Duplication of catalog update processes in stores
- Duplicate system integrations with Shopify stores
PIM simplifies the management of multi-store data and keeps it organized and up-to-date. PIM is essential to scaling efforts to manage product data shared across brands, stores, marketplaces, and geographies.
7. Product catalog migration
If you’re planning to migrate your eCommerce business to the Shopify platform to take advantage of its wide range of marketing tools, PIM makes the transition easy.
Many e-commerce platforms have limited product information management capabilities, making product data transfer difficult, especially if you deal with thousands of SKUs.
If you’re using another e-commerce platform and not a PIM, your product catalog data sources may be collated across various Excel spreadsheets and file folders.
PIM makes the process of aggregating all product content from many sources in one place much smoother. PIM’s mapping tools make integrating products from multiple suppliers with different naming conventions easy.
No errors or delays. Such efficient data management improves the completeness of product content. This allows you to educate shoppers on your product pages better, increase sales, and reduce product returns.
8. Shopify-specific tools
You can take full advantage of Shopify-specific tools such as meta-fields by creating fields directly from PIM. This saves time while increasing brand awareness, uniqueness, and product discoverability.
Meta-fields lets you capture custom product information that doesn’t have standard fields in your Shopify admin. Essentially, PIM integration allows you to add extra information to your product to differentiate it from the competition.
It automatically organizes customer information such as part numbers, start dates, and blog post summaries, and feeds them into the PIM workflow, and syncs them to the Shopify store.
With PIM, you can optimize your Shopify Meta-field tools to enrich your product detail pages. At the same time, maintain consistent information across connected sales channels and meta-fields, and use secure backups and cloud-based storage systems.
PIM software to help you take a digital leap with your online store in Shopify
Maintaining information about products, services, and business processes becomes quite difficult and time-consuming. Apimio PIM integration allows users to access and search data from any place or system. The information stored in these systems can be accessed anytime through an internet connection.
Through Apimio, you can easily connect your data with e-commerce channels through our PIM System Synchronization. You can easily centralize your data and connect it.
Try the Apimio Shopify connector for free or Book a Demo to talk to one of our experts for a guided integration.
What to do next?
- Read more about our Product Information related Guides here.
- To see the difference PIM can make to your e-commerce business, Start your free trial.
- If you have any additional questions or concerns, please don’t hesitate to Contact our support.
Frequently Asked Questions
1. Improved data accuracy
2. Better customer experience
3. Increased efficiency in product management
4. Better SEO
By providing accurate and consistent product information across all sales channels, reducing confusion, and increasing customer trust and loyalty.
It refers to the process of connecting a PIM system with Shopify, enabling seamless data synchronization between the two platforms.
